About US

Our Story
Founded and operated by Roger Yates, Roglife is a New Zealand-based premium seafood supplier dedicated to bringing the freshest, highest-quality ocean catches to customers worldwide. Rooted in Wellington’s coastal heritage, we have built our brand on a simple core belief: premium seafood should be fresh, trustworthy, and accessible to every seafood lover across the globe.
We understand that great seafood starts with strict sourcing standards. Unlike ordinary suppliers, we adhere to New Zealand’s rigorous aquatic quality and safety regulations, selecting sustainable, wild-caught and premium farmed seafood. Every batch of our products undergoes careful screening and quality inspection to ensure pure natural flavor, zero unnecessary additives, and full compliance with international food safety standards.
Our Mission
Our mission is to deliver authentic, fresh, and safe New Zealand seafood to your table. We are committed to sustainable fishing and aquaculture practices, protecting marine ecosystems while providing consistent, top-tier products for home cooking, gourmet dining, and daily nutrition needs.
Why Choose Us
- New Zealand Local Brand: Headquartered in Wellington, we have stable local supply chains and professional operational support to guarantee reliable product sources and fast global service.
- Premium Seafood Quality: Strict selection of high-quality seafood, focusing on freshness, taste and safety, suitable for all kinds of daily meals and gourmet production.
- Customer-Centric Service: We provide professional pre-sales consultation and thoughtful after-sales support, solving product, logistics and order problems for every customer in a timely manner.
- Sustainable & Eco-Friendly: We insist on sustainable marine resource utilization to ensure long-term ecological balance and stable product supply.
At Roglife, we don’t just sell seafood — we deliver the pure taste of the New Zealand ocean and a reliable shopping experience to every customer.